The Influence of Electronic Word-of-Mouth Factors on the Persuasion Effect for Purchasing Digital Camera
碩士 === 國立交通大學 === 經營管理研究所 === 100 === With the development of the Internet and the changes in consumer buying attitude, electronic word-of-mouth has influence on consumer to make purchasing decisions, the evaluation of electronic word-of-mouth is an important information sources especially when buyi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90302289572130037780 |