A Personalized Online Advertising Mechanism with Social-Context Endorsement
碩士 === 國立交通大學 === 資訊管理研究所 === 100 === The success of online advertising depends on the click-through rate and the degree of customer acceptance. While targeted online advertising delivering ads to customers based on various traits such as browse history, click records or other observed behavior, soc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19340928440164806174 |