Analyzing the Implementation Marketing Strategies of “Policy of Mainland China Students Allowed to Study in Taiwan” and Surveying the Perception of Mainland China Students in Taiwan
碩士 === 國立交通大學 === 教育研究所 === 100 === This research aims to discuss the strategies (a Marketing Mix of 4P and 4C) used by the various institutes of higher education in Taiwan in enrolling students from Mainland China, and the perception of Chinese students at the higher education institutes in Taiwan....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22119151902031820770 |