Competitive Effect of New Product Announcement along the Supply Chain --- The Case of iPad2 and global tablet markets
碩士 === 國立交通大學 === 財務金融研究所 === 100 === The purpose of this paper is to access the impact on the PC ecosystem after the launch of the disruptive innovation product, the iPad2. We apply seemingly unrelated regression (SUR) to analyze if there’s any new product announcement and release from competitors...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21323493176699401109 |