Keystone Effect on Entry into Two-Sided Markets
碩士 === 國立交通大學 === 企業管理碩士學程 === 100 === We investigate a market entry scenario where a technologically-superior new platform can overcome its installed base disadvantage through its “keystone effect” advantage over the incumbent in a market that also exhibits indirect network effects. This is an app...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73118675658687384824 |