Managing a New Innovation Using a New Business Unit: Case Study of Qualcomm’s Mirasol Display
碩士 === 國立交通大學 === 企業管理碩士學程 === 100 === A radical innovation can assist a company in maintaining a competitive advantage in the market place. The concept of disruptive innovation and radical innovation is explored in this paper, along with complimenting terms, and supporting literature. The objectiv...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/37842804666392680115 |