Customer Engagement: Conceptualization, Measurement and Application in the Service-Dominant Logic Context
博士 === 國立成功大學 === 國際經營管理研究所博士班 === 100 === This dissertation focuses on customer-firm relationships derived from both relationship marketing and service-dominant logic perspectives. The first study examines a model integrating customer equity and relationship marketing perspective such as relationsh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47951688270948275455 |