A Study on the Relationship among Product Attribute, Perceived Value, and Purchase Intention-- Use Cleansing Oil as an Example
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 100 === Since the cosmetics industry is a high value-added industry, Ministry of Economic Affairs Industrial Development Bureau is planning vigorously to nurture domestic cosmetics striving for enormous business opportunities. The competition in global cosmetics...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2kuxnp |