The Effect of Brand Value, Quality Awareness, Price Perception and Social Network on Purchase Intention-For Industrial Technical Product

碩士 === 國立成功大學 === 企業管理學系專班 === 100 === The business model of Taiwan has taken foreign trade as the core all the time.A lot of industrial products are dependent on importing at the present stage. The condition factor of industry market is different from the consumer market, the prosperous of circulat...

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Bibliographic Details
Main Authors: Chun-HsienWu, 吳駿献
Other Authors: Len-Kuo Hu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/92534028953583071640