The Study of Web Visual Aesthetics on Usage Intention to Online Banking— The Moderating Effect of Shopping Orientation
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === As discussing the topic of online banking, most researches drew on models borrowed from social psychology, such as TAM, TPB and IDT , but neglect the characteristics of online banking itself. Nowadays, in order to outperform competitors, how to use web aesthe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9kcmd4 |