An Investigation into the Critical Factors in Viral Marketing
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === Recently, most companies use different marketing methods to communicate with their customer, one of which is Viral Marketing. It has become a common and popular tool used by companies and advertisers in order to enhance a brand, a service or a product since t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76246751892814141001 |