An application of using net promoter score to some branded products
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === In the globally competitive business world, how to enhance customer loyalty is become the key point of long-run survival for businesses. Net promoter score (NPS) is a loyalty metric which was introduced by Reichheld (2003). It has gained popularity in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16642235049855240026 |