Effects of New Telecom Product Services Perceived Quality, Waiting Experience, Corporate Image and Perceived Value on Consumer Behavioral Intentions and Choice Behavior in Taiwan

博士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === In the telecommunications industry, there is a lack of integrated research on the roles played by consumer perception in customer satisfaction. This study proposes an integrated framework, incorporating the “waiting experience” construct. The dependent variab...

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Bibliographic Details
Main Authors: Ming-KuenWang, 王明坤
Other Authors: Kevin P. Whang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/78402830587650141256