Effects of New Telecom Product Services Perceived Quality, Waiting Experience, Corporate Image and Perceived Value on Consumer Behavioral Intentions and Choice Behavior in Taiwan
博士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === In the telecommunications industry, there is a lack of integrated research on the roles played by consumer perception in customer satisfaction. This study proposes an integrated framework, incorporating the “waiting experience” construct. The dependent variab...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/78402830587650141256 |