Buying Impulse Triggered by Time-limited Promotion of Group-buying Perishable Commodities on the Internet
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === This study investigates consumers’ purchase intentions of impulse buying under time-limited group-buying, as well as consumers’ buying impulse triggered by internationl marketing stumuli. Respondent were draw from community Web sites. The result of regression...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29493554395263189855 |