An Empirical Study of the Impact of Conformity on Online Group-Buying Behavior from Theory of Reasoned Action
碩士 === 國立成功大學 === 工學院工程管理碩士在職專班 === 100 === Group-Buying, a hottest topic, is the most popular consumption way for consumers recently. Consumers, beyond geographical limits, with similar demands for some product and service create the power of group to obtain bargaining chips for lower product price...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78097683619284967960 |