The Effect of Brand Image, Green Product Perceived Value, Green Trust, Green Consumption of Attitude on Green Consumption of Behavioral Intention - Green Hotel as an Example
碩士 === 國立勤益科技大學 === 企業管理系 === 100 === With the promotion of globalization, global warming, climate abnormalities, and polar variation have become increasingly evident. The concept of sustainable management and environmental protection is no longer just a slogan. It has become an important way of env...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32234184952660035369 |