The Empirical Study of the Relationship between Green Positioning Strategy and Consumer Behavioral Intension: A Study on Taiwan Parking Service Market
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === Abstract In terms of green marketing research, most of the studies mainly highlight on marketing strategies for green products, green consumer attitudes and green purchase etc., The issues of green service is still less explored. In fact, the emphasis on gre...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2bx5k4 |