A Study of Experiential Marketing of A Construction Corporation in Taichung - An Example of Architectural Art
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === According to three purposes of this study, it investigates the case of architectural art for a building corporation in Taichung, and discuss the key features of experiential marketing, experiential providers, strategic experiential modules and experience gri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30042386652703571549 |