Quantity Discount: Consumers’ Negative Evaluation toward Retailers when Couldn’t Get the Offered Discounts
碩士 === 國立中興大學 === 行銷學系所 === 100 === Quantity discount means that the unit price per product consumers paid will become lower as the quantity increase. The quantity discount types such as, “buy two, get a 30%-off” or “40%-off on 2”, are quite common in the market place. The former one belongs to an “...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hzrre4 |