A study of information searching behaviors through TV keyword advertising: An application of attitude, desire and intention of searching information.
碩士 === 國立中興大學 === 行銷學系所 === 100 === Nowadays, TV keyword advertising has been widely applied in many industries which expect to lead consumers search specific words from the advertisement by internet and acquire infromation. However, it deserves for further investigation whether TV keyword advertisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hphqvr |