Antecedents of Consumers'' Behavior Intentions Regarding the Purchase of Surrogate Via the internet
碩士 === 國立中興大學 === 企業管理學系所 === 100 === In recent years, group-buying is a new business model of B2C, consumers can accumulate demand and gather the bargaining power in order to get a volume discount or optimization purchase conditions. In 2011, the magazine of Common-Wealth claimed that different...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97814785737495646184 |