Relationship between fan loyalty, sense of community and word-of-mouth behaviors online: a case study of In Time with You Facebook Fan page

碩士 === 國立政治大學 === 廣告研究所 === 100

Bibliographic Details
Main Authors: Hsu, Tzu Chiao, 徐子喬
Other Authors: 賴建都
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/94681543921528639602