The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude

The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude

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碩士 === 國立政治大學 === 廣告研究所 === 100

Bibliographic Details
Main Authors:	Wu, Shiuan Yu, 吳宣豫
Other Authors:	Chang, Ching Ching
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/83126467242178923524

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