The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
碩士 === 國立政治大學 === 廣告研究所 === 100
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/83126467242178923524 |