The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude

The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude

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碩士 === 國立政治大學 === 廣告研究所 === 100

Bibliographic Details
Main Authors: Wu, Shiuan Yu, 吳宣豫
Other Authors: Chang, Ching Ching
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/83126467242178923524
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spelling ndltd-TW-100NCCU54710012015-10-13T20:52:03Z http://ndltd.ncl.edu.tw/handle/83126467242178923524 The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude 網路口碑傳播者性別、推薦產品性別及接收者性別三者性別一致對口碑說服效果之影響 Wu, Shiuan Yu 吳宣豫 碩士 國立政治大學 廣告研究所 100 Chang, Ching Ching 張卿卿 學位論文 ; thesis 123 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告研究所 === 100
author2 Chang, Ching Ching
author_facet Chang, Ching Ching
Wu, Shiuan Yu
吳宣豫
author Wu, Shiuan Yu
吳宣豫
spellingShingle Wu, Shiuan Yu
吳宣豫
The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
author_sort Wu, Shiuan Yu
title The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
title_short The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
title_full The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
title_fullStr The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
title_full_unstemmed The congruency effects of gender among e-WOM endorser, product and receiver on consumer’s attitude
title_sort congruency effects of gender among e-wom endorser, product and receiver on consumer’s attitude
url http://ndltd.ncl.edu.tw/handle/83126467242178923524
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