The effects of product knowledge and product attribute on e-WOM effects

碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 100

Bibliographic Details
Main Authors: Chen, Ching Wei, 陳慶緯
Other Authors: 洪順慶
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/75255898530892917553