User-Based Brand Equity (UBBE) of the virtual community web businesses-conceptual framework, measurement, and impact factors

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博士 === 國立政治大學 === 企業管理研究所 === 100

Bibliographic Details
Main Author:	劉芳梅
Other Authors:	洪順慶
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/q9ks9t

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