User-Based Brand Equity (UBBE) of the virtual community web businesses-conceptual framework, measurement, and impact factors
博士 === 國立政治大學 === 企業管理研究所 === 100
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/q9ks9t |