Application on innovative service to improve the new product development in footwear retail industry- a case Study
碩士 === 國立政治大學 === 企業管理研究所 === 100 === Nowadays, the Taiwanese footwear retail industry is facing two direct challenges: the low price footwear imported by Chinese and Vietnamese competitors, and also the dominant branding and marketing power of American and European leading players. In order to stay...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25724108396084062189 |