Business plan: new market development for Korean rice wine in Taiwan
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 100 === Bon Ju (本酒) is a company which imports Korean traditional fermented rice wine called Makgeolli to distributors and wholesales in Taiwan. The business plan based on Bon Ju’s experience will target mainly Korean customers in Taiwan that miss the flavo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38138735268647453241 |