Study on Differences of Metaphor Advertising Expressions between Oriental and Western Countries from the Perspective of Context Culture－Taking the Times and Liberty Times (from 2007 to 2008) as An Example
碩士 === 明志科技大學 === 視覺傳達設計研究所 === 101 === People’s communication means and their patterns to perceive the message transfer are deeply affected by the surrounding culture, customs and habits. Relevant advertising researchers also believe that the content of an efficient advertisement can’t be separ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28315167973658278414 |