A Study on the Impact of Online Word of Mouth Advertising on Purchase Intentions of Consumers to Select a Tourism Factory as the Tourism Destination- A Case Study of Facebook Users
碩士 === 明新科技大學 === 服務事業管理研究所 === 101 === Online social media have become important platforms for consumers to share product experiences and exchange ideas, but only few studies have examined e-commerce from the application of social media services by tourism factories. As a result, this study aims to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32887510124779602328 |