A Study on the Relationship among the Characteristics of Travel-Related Advertising DM, Consumer Emotion, Relationship Quality, and Behavior Intention
碩士 === 明新科技大學 === 服務事業管理研究所 === 101 === Abstract The tourism industry in Taiwan has been growing rapidly in recent years. Direct mail advertising service, as a result, has been extensively used as a media for information transmission, product marketing, and sales. It is playing a highly signif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46429774766815611756 |