The Study of Brand Equity, Customer Satisfaction, Purchase Intentions, and Willing to Pay More for the Travel Agency：A Case of Cola Tours.
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 100 === The purpose of this study was to investigate the impacts of brand equity (brand awareness, brand image, perceiver quality, physical quality, staff behavior, ideal self-congruence, brand identification, lifestyle-congruence) of customers of travel agency toward t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36987538800071703333 |