A Study of Destination Image and Electronic Word of Mouth on the Influence of Tourists’ Intention— A Case Study of Matsu Tourism
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 100 === ABSTRACT Destination image plays a critical influence on spots-choosing for tourists. This image comes out of tourists’ inner picture of combining their past touring experiences with various touring information. With te...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41411708891936545196 |