The studies of perceived value, satisfaction and behavioral intentions in wine tourism : A case study of wineries in the central part of Taiwan

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 100 === The purposes of this study were to examine the relationships among perceived value, satisfaction and behavioral intentions (i.e. loyalty, revisit intention, word of mouth, willing to pay and search for alternative) in the central part of Taiwan. The subjects...

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Bibliographic Details
Main Authors: PEI-CHUN LIN, 林佩君
Other Authors: Yung-Kun Sung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55695556873353098531