The studies of perceived value, satisfaction and behavioral intentions in wine tourism : A case study of wineries in the central part of Taiwan
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 100 === The purposes of this study were to examine the relationships among perceived value, satisfaction and behavioral intentions (i.e. loyalty, revisit intention, word of mouth, willing to pay and search for alternative) in the central part of Taiwan. The subjects...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/55695556873353098531 |