The Influence of Transaction Cost Factor on Consumer Purchase Cosmetics
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === The rapid development of Internet technologies has led many dealers investing in emergence of the virtual channel (e-commerce) and this has definitely revolutionized commercial activities. However, for consumers who used to purchase from physical channels (tra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56275068011829920034 |