The Study of the Influence of the Information Sharing on Purchase Intention in Facebook－with Perceived Risk as Moderator Factor
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Recently, the internet has become much more popular and common than decades ago and such channel has changed consumers purchasing habits. In fact, there are more consumers who use internet to receive the information that they need for specific products and ser...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59037274235671814864 |