The Study of Credit Card Market Segmentation and Marketing Programs
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 100 === The banks has developed various promoting strategies to motivate card holders to consume, however, the result was not satisfactorily. The reason was those strategies was not directly focusing on the willingness of card using. Banks should design their strateg...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99141743939618286635 |