Using Rule Developing Experimentation Method to Analyze Consumer’s Attribute and Market Segment: the Evidence of New Luxury Goods
碩士 === 銘傳大學 === 國際企業學系碩士班 === 100 === This study with Conjoint Analysis and RDE method, validate this method in the analysis and predict consumer purchase behavior and suitability of new luxury characteristics analysis. The structure of socio-demographic changed that changed the original definition...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39553118323635912924 |