A Study of Brand Alliance and Corporate Social Responsibility to Consumers Participate in Cause-related Marketing: A View of the fit.
碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === In the trend of globalization, the enterprises have to enhance their competitiveness by brand alliance, especially with cause-brand alliance, and it is also named “ Cause-related marketing (CRM) “. Because of CRM has become an increasingly popular mode of ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05138976962489892279 |