Marketing Strategies for Cultural Creativities Combined with Local Industries-A Case Study of Bantaoyao in Singang
碩士 === 康寧大學 === 資訊傳播研究所 === 100 === Due to the industrial structure changed rapidly by the globalization and competition of the mainland's low-priced products, the local industry is facing a crisis of survival. In order to preserve the local cultural industries for sustainable business, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00295745357460101338 |