A Study on Female Consumer Behavior for Generic Brand Facial Mask Products

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 100 === Because of the benefits for skin care of mask has been taken seriously in recent years, many manufacturers are very optimistic about this market, how to master the consumers' needs and characteristics will become an important issue for the industry in...

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Bibliographic Details
Main Authors: Lai Yu Chun, 賴玉淳
Other Authors: Chen-Tang Ping
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/14039463395345981372