Study of brand relationships, brand image, reputation and brand loyalty – using mobile phone as an example
碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The purpose of this study is to explore the impact of brand relationships and brand image have on customer loyalty, with word of mouth as added moderating variable. We investigate the interference effect reputation have on brand image and loyalty in the brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68607037292145487802 |