Integrated Marketing Communication Awareness, Tourism Image, Celebrity Endorser And Travel Intention- Japanese Visitors As An Example
碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The tourism for the promotion of world peace, economic development and foreign exchange has a great contribution. According to the World Tourism Bureau, Japan for one year increase of 68.25 million yean of Taiwan tourism benefits, and Taiwan is near from Japan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76832520273168053391 |