The Study of Female Customers' Behavioral Intention in Purchasing Cosmetics

碩士 === 高苑科技大學 === 經營管理研究所 === 100 === In earlier Taiwan Society, purchasing cosmetics was deemed as extravagant behavior; however, as evolution of the society and economics environment, cosmetics has now become a daily-life’s issue. Consuming value for cosmetics has constantly been growing, which...

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Bibliographic Details
Main Authors: Lo Wen - I, 羅雯怡
Other Authors: Lin Jin-Lang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/75121324660766258862