A Study of Customers' Behavioral Intention in Joining Online Group-buying
碩士 === 高苑科技大學 === 經營管理研究所 === 100 === As internet purchase market has come to maturity, internet purchase has become many citizens' daily consuming activities; and online group-buying developed from internet purchase is currently a very popular consuming type in internet purchase market. Online...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/23857154673122148519 |