A study of influence of desire of purchasing and consumer loyalty by self-brand marketing model in 7-11
碩士 === 高苑科技大學 === 經營管理研究所 === 100 === The price of goods has risen due to the fluctuation in the cost of raw materials, so it makes many people counteract the rising price. In recent years, many supercenters have introduced its own brand products. For example, toilet paper, wet towel,,,,,,, and so o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58101593824225560538 |