Effects of corporate social responsibility on customer response and organizational performance: The moderating effects of advertising involvement of corporate foundations

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 100 === This study presented two parts: firstly, to investigate the impact of corporate social responsibility on customer response and organizational performance. Secondly, to validate the advertising involvement of corporate foundations and its influence on custome...

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Bibliographic Details
Main Authors: Pei-Hsuan Lai, 賴佩璇
Other Authors: Hao-Chen Huang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55719434261930991758

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